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San Francisco Chronicle
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San Francisco Chronicle Magazine
FUN
By: George Pawell

In this increasingly corporate world, it seems only natural that a fairy godmother would become corporate as well. That's not exactly the idea behind the Corporate Fairy Godmother. The idea is the brainchild of Nance Cheifetz, the author of A Sense of Delight and a real-life analog of The Good Fairy in Cinderella. Her mission as the CFG is to transform stressful work environments into more healthful, fun places to spend a day.

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She says, "The two things that people are looking for most in life are praise and appreciation. The employer who understands that and finds ways to do that consistently will leave their competition in die dust." A homily indeed, but today's stress-filled workplaces do need an injection of fun and fancy occasionally. It was only a matter of time until someone acted on that institutional need and became the proverbial Corporate Good Fairy, trying to, as Cheifetz states (using the Cinderella paradigm), "change mice into coachmen."

Institutions large and small can contact Cheifetz at (415) 883-1465.
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